Full-time Programs
RADB / RADF - Radio Broadcasting
Program Entry
SEPTEMBER ENTRY
Program Length
PROGRAM LENGTH: Two-year Ontario College Diploma
| Contact: | E-mail: |
|---|---|
| Rick Chesworth | RCHESWOR@loyalistc.on.ca |
On This Page
Highlights
- Get hands-on professional training in an exciting career that can take you from coast to coast.
- Gain on-air and behind-the-scenes experience at 91X, an alternative format College radio station.
- Apply your skills on the job during a four-week internship anywhere in the country.
- Jobs for trained professionals are plentiful, particularly for graduates who are willing to relocate.
- Expand your options by earning a double diploma in Broadcast Journalism in just one more year.
Career Opportunities
Radio is a critical source of local news, sports, traffic, weather, and community events. Graduates work from coast to coast as:
- announcers
- producers
- copywriters
- sales and promotional personnel
- sportscasters
- radio web managers
In recent years, Loyalist graduates have found employment in radio stations including:
- FLY FM Kingston
- The BEAR Ottawa
- The WOLF Peterborough
- CHFI and CHUM FM Toronto
- Country 95.3 Hamilton
- JACK 96.9 Calgary
- Q104 Halifax
- CJCD Yellowknife
Program Description
Broadcasters from across Canada have helped develop this program to prepare students for careers on the air and behind the scenes. Students train in six broadcast-quality control rooms, and digital broadcast production facilities and studios. Studies focus on all aspects of radio broadcasting including:
- announcing
- operating
- programming
- production
- copywriting
- music
- regulations
- sales
- promotions
Beginning in their first year, students gain experience at 91X-FM, an alternative-format radio station.
- Students receive live on-air experience and behind-the-scenes training.
- This far-reaching College community radio station maintains a professional standard.
- Students operate under actual broadcast conditions.
- Students partner with those from the Broadcast Journalism program, who are responsible for the news, sports, weather and news feature programming.
In their second year, students can choose a specialization in:
- announcing
- copy
- production
- sales
- promotions
Students finish the program in a four-week internship at a faculty-approved radio station of their choice, with the possibility that they may graduate into a job.
Approximate Cost
Tuition: $2,688 (two semesters)
Supplies: $250
Consumables Fee: $250
Note: Students must budget for a four-week internship at the end of their second year.
Admission Requirements
Required academic preparation –
- OSSD/OSSGD or equivalent with courses at the general, advanced, (C), (U), (M) or (O) level
OR
- mature applicant
Recommended academic preparation – English, computers, current events, history, geography, theatre arts/public speaking, music, creative writing, and media technology.
Loyalist / University Transfer
Turn your diploma into a degree. A credit transfer agreement is in place with the following institution as of September 2006:
Athabasca University
Carleton University
Griffith University
Nipissing University
University of Ontario Institute of Technology
Graduates may contact the university of their choice to make individual arrangements. Informal agreements are in place with other institutions and new transfer agreements are added annually.
Curriculum
First Year - Semester One
RADB 1000 The Radio Business 1 - Understanding the Industry
Focus on radio as a business; the history of Canadian radio and the development of broadcast regulations. Basic programming, sales, news and music functions are reviewed. Students host their own programs on the college's closed-circuit radio station and learn the operation and basic care of equipment.
RADB 1001 Announcing Techniques 1 - Clarity and Quality
A basic course in use of the voice, designed to develop good vocal habits and style. Emphasis is on clarity in speaking through correct articulation and pronunciation. Focus is on proper techniques to maintain voice quality, power and effectiveness. Some beginning work in expressiveness.
RADB 1002 Radio Production 1
An introduction to the use of current technology in both analog and digital domains. This includes recording, editing and mixing audio for on-air program production and for pre-production.
RADB 1003 The Evolution of Music
Explores how culture influences the development of musical styles. The student identifies the early styles of music which influence today's variety of music formats.
RADB 1004 Community Connections
Examines the dynamic interrelationship between community life and the media. Familiarizes students with Belleville and the surrounding area, served by the community radio station, CJLX-FM.
RADB 1009 Radio Writing 1 - Communications in the Workplace
Students develop professionalism with the most common written formats used in today's workplace: email, memos, resumes, letters and reports. The course also introduces students to writing for a listening audience.
First Year - Semester Two
RADB 1005 Announcing Techniques 2 - Expressiveness and Tone
Focuses on achieving smooth, expressive delivery. Student interprets and reads broadcast copy, matching tone and voice to different styles of material, and producing a consistent, polished performance. Prerequisite: RADB 1001
RADB 1006 The Radio Business 2 - Formats,Regulations and Remotes
Students present their programs on the College's closed circuit radio station. Feature and commercial production are stressed along with an understanding of formats, CRTC regulations, traffic, remote and sports productions and examination of BBM. Various industry associations are introduced. Prerequisite: RADB 1000
RADB 1007 Radio Writing 1- Discovering Your Audience
This course teaches the unique writing skills needed for a radio audience. The emphasis is on developing a writing style that is both informative and entertaining. Formats include copy, documentary and dramatic scripts.
RADB 1008 Radio Production 2 - Commercials,Programming and Digital Studios
In both analogue and digital studios, students learn commercial and program production using basic programming criteria required by government broadcast regulation and policy. Prerequisite: RADB 1002
RADB 1010 Introduction to Radio Sales
Students look at the relationship between business-to-business marketing and consumer marketing. Students also see how marketing integrates with the business workings of a city's local economy.
RADB 1013 Radio Promotions
Building on presentation strategies, students deliver in-class presentations about on-air promotions that have been successful in the past, as well as newly-designed promotions with a specific goal in mind.
Second Year - Semester Three
RADB 2000 Radio Marketing
Offers a general knowledge about business types and practices in Canada, as they relate to the radio business. Focus is on differences between consumer and industrial marketing, and the dual role of a radio station. Students practise marketing decision-making related to the market mix of both the radio station and an advertiser. Students also learn effective presentation techniques to enable them to deliver persuasive informaiton to a chosen audience.
RADB 2001 The Radio Business 3
The student discovers the basic methods used in surveys and polls, what makes the information valid and how it can be used in sales and other broadcast areas; an exploration of the business structure of a radio station. Weekly guest lecturers from industry meet and speak with students. Prerequisite: RADB 1006
RADB 2002 Radio Production 3 - Multi-Track Audio
A series of hands-on workshops demonstrating the analog/digital hybrid common to radio production facilities. These examine industry-specific software platforms such as SAW; and media/Touch as applied to producing commericals, longer programs, uploading, mpeg conversion. Effects demonstration include equalization; reverb; compression/limiting. Prerequisite: RADB 1008
RADB 2003 CJLX Practicum
This course includes supervised and unsupervised lab work. The student executes entire assignments in a broadcast atmosphere while handling programming, the telephone, logging, music, production, copywriting, sales and inter-departmental aspects of the industry.Prerequisites: RADB 1005, RADB 1008 & RADB 1005
RADB 2004 Announcing Techniques 3 - Develop Your Personal Style
Emphasis is on workshops and other practical approaches, with constant discussion and critique to refine the basic skills previously learned. Prerequisite: RADB 1005
RADB 2005 Creative Copy
Studetns learn to combine imagination with writing skills to produce commercials that sell. The course introduces students to sales/client needs, keeping copy fresh and relevant, and choosing formats that work for the client.
RADB 2012 Radio News
This course is designed to introduce the radio student to the basics of news announcing and reporting. It includes story selection, line-up and on-air delivery, as well as some work in news reporting. Prerequisite: RADB 1005
RADB 2014 Radio Without Borders
Students will explore how technology has played a major role in redefining radio's role with listeners. Managing a radio station's web site will form a basis for this course. Students will analyze and critique existing station's sites as well as learn the basics of designing and maintaining an efficient and appealing radio web site. New and emerging methods of delivering radio services will also be examined. These include internet-based and satellite radio. Technology is quickly changing the landscape of the radio industry in Canada and this course is designed to help equip the student with the knowledge they need to adapt to the radio industry in the 21st century.
Second Year - Semester Four
INTN 2004 Radio Internship
All students are required to spend the last four weeks of the fourth semester working in their area of specialization at a radio station of their choice. Students find their own placement subject to approval by faculty.
RADB 2006 Career Preparation - Marketing your Skills
Students prepare professional resumes, portfolios and demo tapes. Networking and job search techniques help prepare for career placement. The course also stresses application and interview skills including dress codes.
RADB 2008 CJLX 2 - Polishing Your Performance
Students continue to specialize in their chosen aspect of the radio business with a higher degree of expected professionalism. Prerequisite: RADB 2003
RADB 2010 The Radio Business 4 - Formatics
This course analyses the structure of radio formats. Country, rock, talk, news/talk, sports are some examples. The what and why of how each station is structured on-air to attract a particular audience. Prerequisite: RADB 2001
RADB 2013 Broadcast Management
An examination of broadcast management in Canada, staffing/salaries, necessary equipment/costs, government laws and regulations, and the role of the radio station in the community. Studies include preparation of a CRTC application for a radio station license.
RADB 2016 Speakers Lab - Meet the Professionals
Radio professionals discuss the industry today and their specific jobs. Students are given the opportunity to meet with the guest speakers and establish networking contacts.
RADB 2018 Radio On-line
RADB 2018 This course will show students how to maintain a website as well as the stages involved in designing a site from scratch. They will be introduced to various graphic and website software such as Photoshop, ImageReady and Dreamweaver. Students will also learn web terminology and the rules for creating and writing content.
