Radio – Broadcasting (RADB)
Available as a two-year program
"I wouldn’t be where I am today without the Radio Broadcast program at Loyalist. People always talk about a five-year plan; I don’t have one. Life is too short. If I can continue to work this dream job every day, I’ll be happy."
- Radio Broadcasting 1997
- Morning Show Host, “The Dawg’s Breakfast,” 101.9 DAWG FM Ottawa
- Voted Ottawa’s Favourite Radio Personality
"During the final semester our professor told our class about a job in Yellowknife. I sent off my résumé, a few demos. The next thing I knew, I was offered the job. I’m 5,000 miles from my family and friends but I love where I am and what I’m doing."
- Radio Broadcasting 2012
- News producer and host, CJCD MIX 100, Yellowknife, NWT
"When it came time for our daughter to seek education for her (inevitable) career in radio, we were all in agreement that based on my success and the amazing start I got, she, too, would be following a similar educational path. Another community college success story."
- Radio Broadcasting 1982
- Host, 98.1 CHFI’s Morning Show @CHFIErin
"The beauty of the Loyalist program is that it builds the foundation for students to get started in the industry. I think what Loyalist does well, and always has, is that it gets its graduates ready for day one of an entry-level job. That’s what it did for me when I graduated and started working in 1995."
- Radio Broadcasting 1995
- CCMA 2014, 2015 Music Director of the Year–Medium or Small Market
- Program Code
Two-year Ontario College Diploma
- Start Date
Find your career
Radio is a critical source of local news, sports, traffic, weather and community events. There are many opportunities for trained professionals who are willing to relocate:
• Graduates find positions as announcers, producers, copywriters, sales and promotional personnel, sportscasters and radio web managers.
• Recent Loyalist grads are working at radio stations across the country, at FLY FM Kingston, Jump! Ottawa, The Wolf Peterborough, CHFI and CHUM FM Toronto, JACK FM Calgary, KG Country Red Deer, Q104 Halifax, CJAD Montreal and Virgin Radio in Vancouver.
Our grads get great jobs
- Morning Show Host/Program Director, Mix 97, Belleville
- Imaging Producer/Music Director, 105.7 K-Rock, Kingston
- Morning Show Host, 98.1 CHFI, Toronto
- Creative Director, New Country 94/Majic 100, Ottawa
- Commercial Producer/Afternoon Host, Country 101.1, Ottawa
- Director of National Promotions, Sony Music Entertainment Canada Inc.
Is it for you?
A wide range of people enjoy careers in radio. They may be described as people who:
- Are artistic and creative
- Enjoy being the centre of attention
- Prefer to work out of the spotlight, as part of a team
- Are curious and enjoy learning a little bit about everything
From the first week of classes you’ll get hands-on experience in a live, on-air environment, preparing you for actual broadcast conditions in the industry. In 2014, the CRTC renewed the broadcast licence for CJLX-FM for the maximum seven-year-term, until 2021.
• First-year students operate Hot Hits, a radio station that streams online and is equipped with the latest automation system, production equipment and music scheduling software.
• Toward the end of their first year, students are ready to run 91X FM (CJLX-FM 91.3), a licensed, full-power College radio station serving the local region.
• Get experience in on-air performance, creative writing, audio production, sales, marketing, promotions, programming and web content development.
• Hear from guest speakers representing the music industry and commercial radio stations.
• Get valuable work experience during a four-week field placement anywhere in the country, with the potential to graduate into a job.
Outstanding faculty make the difference
- Professors bring decades of experience in radio broadcasting to the program.
- Many continue to work in radio, bringing current industry knowledge to the classroom.
- An expansive network of peer connections worldwide helps connect students with jobs.
- First Year - Semester One
- RADB1001 Announcing Techniques
- Announcing Techniques introduces the student to the use of the voice, the mechanics and anatomy involved in speech, and the development of good vocal habits and style. This course will demonstrate the techniques required to maintain clarity in speaking through correct articulation, pronunciation, vocal quality and effectiveness, and the importance of practice to improve vocal performance for radio broadcasting.
- RADB1002 Radio Production
- Radio Production will explore the Production Studio and the supplied equipment, and begin use of digital audio editing software. This course will show proper studio habits and techniques required to record and edit digital audio, as well as listening skills that will be the basis of Radio Production courses going forward. Skills and techniques from this foundational course will be used in other courses in the Radio Broadcasting program.
- RADB1000 Radio Programming
- Radio Programming will explore the basic functions of a radio station’s departments and positions. The course introduces the student to the programming operations of radio; “hot clocks”, liners, talk breaks, weather and air checks. The course will introduce techniques required to write conversationally and prepare students for an on-air show, utilizing online sources and research tools to create compelling and entertaining content for the listener. The student will translate theoretical knowledge into practical on-air performance on Loyalist College’s online station Hot Hits.
- RADB1016 Radio Technologies
- Radio Technologies will explore the flow of audio signals (how sound moves through the radio studio), the use of the equipment in the radio studio and troubleshooting techniques. Dealing with both hardware and software, from “plugging in” and the types of connectors involved, to sending finished audio through the transmitter chain, this course will demonstrate the potential obstacles in using studio equipment and how to overcome those obstacles.
- WRIT1007 Radio Writing
- Writing is a key component of the radio business. This course will explore the basics of written communications and techniques to develop skills required to write radio material that captures the ear of the listener within the time restrictions of the radio medium. This course will explore other aspects of communication including listening skills and business communications etiquette. The course will introduce the student to a professional portfolio that will be used throughout their time at Loyalist College and will form a basis of their placement and job searches.
- RADB1015 The Evolution of Radio Business
- The Evolution of Radio Business will explore commercial radio broadcasting from its beginnings, through the development of the CRTC (Canadian Radio-television and Telecommunications Commission) to today’s centralization of radio broadcasting ownership. This course will discuss the history of radio broadcasting in the Belleville and Trenton communities, and the evolution of various radio formats throughout the decades. As radio broadcasting remains a critical medium for immediate information delivery, it’s essential that broadcasters are aware of the world around them. A weekly discussion of current events is part of this course.
- GNED General Education Elective
- General Education Courses
- First Year - Semester Two
- RADB1017 91 x Preparation (3wks)
At the end of second semester, students begin broadcasting on 91.3 CJLX-FM (91X), a full-power FM radio station that serves the Quite area. This six-week course will introduce the student to how 91X is structured for programming, promotions and operations. This course will provide background of the station's history and license, as well as its important commitments to the CRTC. Each student receives training in the 91X control room in preparation for on-air shifts in the second semester, and in preparation for the second year of the program.
- RADB1005 Announcing Techniques 2
Announcing Techniques 2 will build on skills acquired in previous courses to achieve a smooth, expressive delivery in both on-air and in the Production Studio. This course will assist the student in reading and interpreting broadcast scripts, matching tone of voice to different styles of material and producing a consistent, polished, vocal performance that works within the time restrictions of the radio medium.
- RADB1018 Radio News
Radio News is a hands-on study of the theory and practice of planning, writing and producing radio newscasts. This course will explore techniques required to examine current events, find sources, use critical news judgment and the basics of interviewing as they prepare for a number of potential roles in radio broadcasting. This course will provide the student with hands-on experience producing and delivering a basic radio newscast on Loyalist College's online station Hot Hits.
Prerequisite: RADB1000, RADB1001
- RADB2018 Radio Online
Radio Online will explore the importance of social media and blogging to the radio broadcast industry as a means of maintaining personal contact with listeners and as a promotional tool. This course will show the importance of an individual’s digital reputation in relation to their current social media accounts and how those accounts can impact their radio career. Students will create their own promotional websites as a means of distributing résumés and demos.
Prerequisite: WRIT1007 or RADB1007
- RADB1008 Radio Production 2
Radio Production 2 builds on skills acquired and practiced in previous courses. Use of digital audio editing software is discussed in much greater depth. Audio processing tools and techniques are introduced to assist the students in achieving a more professional sounding audio production, including dynamics processing and limiting, equalization, time expansion/compression and pitch change, and reverb and delay. The focus of the produced content is on the creation of radio commercials to air on Loyalist College’s online station Hot Hits and on-air at 91.3 CJLX-FM (91X).
- RADB1006 Radio Programming 2
Radio Programming 2 builds on skills acquired in previous courses to develop storytelling skills by having the student perform on-air on Loyalist College’s online station Hot Hits. This course will show the purpose and function of an out-of-studio remote broadcast and to apply that knowledge to the execution of a remote broadcast on Loyalist’s online station, Hot Hits. This course will examine the CRTC and the role of the Canadian Broadcast Standards Council as it relates to the current socio-cultural climate and existing radio broadcasting regulations. Radio ratings and the diary system of audience measurement are introduced.
Prerequisite: RADB1000, RADB1015
- RADB1013 Radio Promotions
Through a series of in class lectures, demonstrations and activities, Radio Promotions will explore the procedures and methods involved in a radio promotion. Topics include: creative contesting, the pros and cons of contesting, keeping your promise and “No budget? No problem!” This course will provide students with practical experience in designing and developing three types of radio promotions: sales, programming and fundraising for 91.3 CJLX-FM (91X), Loyalist College’s on-campus community radio
- RADB1010 Radio Sales
Radio Sales will examine the relationship between business-to-business marketing and business-to-consumer marketing. The course will demonstrate techniques required to show businesses how marketing integrates with the business workings of a city's local economy and how radio broadcasting remains an effective tool in an integrated marketing campaign for businesses.
Prerequisite: WRIT1007 or RADB1007
- WRIT1008 Radio Writing 2
Building on the solid writing skills of grammar, punctuation and spelling, as well as communications principles of targeting the message to a particular audience, this course provides techniques required to write effectively for a variety of radio formats and listening audiences. This course will explore the legalities, regulations and ethics of writing for a broadcast radio audience. The emphasis will be on writing radio commercials for airplay on 91.3 CJLX-FM (91X) and Loyalist College’s online station Hot Hits, that will be produced in parallel in another course.
Prerequisite: WRIT1007 or RADB1007
- GNED General Education Elective
- General Education Courses
- Second Year - Semester Three
- RADB2001 Music Management & Scheduling
Music Management & Scheduling will provide the student with practical experience by scheduling the daily music log on Loyalist College’s online station Hot Hits. In conjunction, the student will apply learned theoretical knowledge and skills into music programming by using music charts and research, and discover how CRTC regulations can affect a radio station's musical DNA. This course will explore comprehending audience measurement surveys, what makes the information valid and how it can be used in programming a radio station in today’s radio environment.
- PROF2021 Radio Job Preparation
Radio Job Preparation develops an understanding of how to establish career goals and formulate a focused plan to secure employment within the radio industry. The course demonstrates how to create SMART goals, cover letter, résumé, demos and an elevator speech. The course will demonstrate how to prepare for an interview and the student will undergo practice interviews; online through InterviewStream, and in person with an industry professional. This course will show the importance of networking and the student begins to build their network by attending Loyalist College’s annual Radio Broadcast Advisory Committee round table discussions.
- RADB2000 Radio Marketing
In Radio Marketing, the emphasis is on understanding the audience and how they listen to radio. The student will explore methods of audience research as it applies to radio and advertising, and some of the uses for the information gathered. This course will discover how to identify the various demographic groups used in focus groups by asking the right question, compiling the data, and analyzing and interpreting the results. This course will introduce the process of “branding” or creating a “brand” and marketing the brand to maximize the potential radio listener base.
- RADB2023 Radio News 2
Radio News 2 will continue the exploration of the theory and practice of planning, writing and producing radio newscasts. The course will include in depth instruction on the industry standard newsroom software Burli Newsroom that integrates news wire services, written word and audio. This course will provide the student the opportunity to demonstrate learned theoretical knowledge by producing and delivering radio newscasts on both 91.3 CJLX-FM (91x) and Loyalist College’s online station Hot Hits. This course will demonstrate techniques required for preparation and conducting prerecorded or live interviews. This course is designed to continue the many aspects of announcing, reporting and information gathering as they apply to the requirements of a variety of radio formats.
- RADB2002 Radio Production 3
Radio Production 3 will build on skills acquired in previous courses to polish the student’s production skills to a professional level. The focus of this course will shift to the creation of radio station promos and radio station “imaging” to air on 91.3 CJLX-FM (91X) and Hot Hits, with an emphasis on creativity and execution. There is a continuation on the introduction of audio processing tools, with more in depth discussion of audio compression/limiting, creative use of equalization and the introduction of time-based modulation effects.
- RADB2004 Radio Programming 3
Radio Programming 3 examines the morning drive time slot, the complexities involved in producing and performing a morning show on radio. The student will apply this theoretical knowledge by performing a morning show on Loyalist College’s online station Hot Hits. This course will show interview techniques as the student prepares and conducts pre-recorded interviews with artists and community organizations that air on 91.3 CJLX-FM (91X). This course will demonstrate the process of creating a powerful demo and the criteria on which it will be judged in the radio broadcasting industry.
- RADB2022 Radio Sales 2
Radio Sales 2 builds on skills acquired in previous courses to continue to explore the relationship between business-to-business and business-to-consumer marketing. This course will explore the important financial and long term planning role the Sales and Marketing departments play in operating a successful radio broadcasting enterprise.
- WRIT2004 Radio Writing 3
Radio Writing 3 builds on skills acquired in previous courses to combine imagination with writing skills to create commercials that capture the listener’s attention to work effectively for the client. The course emphasis will be to develop the unseen creative aspect in everyday commercial writing assignments. This course introduces the student to sales/client relationship needs, capitalizing on creative teamwork, keeping copy fresh and relevant, and choosing formats that work for the client advertising need.
- RADB2003 Station Operations (Rotation)
Station Operations provides the student the opportunity to apply learned theoretical and practical skills acquired in previous courses to the actual day-to-day operation of all aspects of Loyalist College’s two broadcast properties: on air at 91.3 CJLX-FM (91X) and online at Hot Hits. The student maintains a weekly presence on both stations through live and voice-tracked air shifts, and will rotate through the Sales, Promotion, Creative (writing) and Production departments of the radio stations. This course includes supervised and unsupervised lab work.
Prerequisite: RADB1016, RADB1005, RADB1006, RADB1008, RADB1010, RADB1013, RADB1017, RADB2018, WRIT1008, RADB1018
- GNED General Education Elective
- General Education Courses
- Second Year - Semester Four
- RADB2020 Feature Production
Feature Production will explore how to “tell the story” over a longer time format. This course builds upon skills acquired in previous courses to gather the information and tell the story using music and sound effects to complement the core content. This course will provide the student the opportunity to demonstrate their abilities through 60-minute music feature presentations (such as the history of an artist or a particular CD), and through 15-20 minute radio documentaries, similar to what you would hear on numerous CBC Radio programs on a single topic. All music feature presentations and radio documentaries will be produced to air on 91.3 CJLX-FM (91X).
Prerequisite: RADB2002, WRIT2004
- RADB2021 Improvisation Skills
Improvisation Skills will demonstrate the techniques required for on-air performers to “think on their feet” and respond while live on air or in studio in a fast paced creative radio format. This course will explore how the student can stay in the moment and deliver the perfect line for the situation they find themselves in while on-air. Students are encouraged to think ahead, plan options and not to focus on the “… Oh, I should have said…” in the past.
- RADB2019 Music Management & Scheduling 2
Music Management & Scheduling 2 will build on skills acquired in previous courses as the student will take on the daily music scheduling responsibilities of 91.3 CJLX-FM (91X), while continuing scheduling responsibilities on Loyalist College’s online station Hot Hits. The student will be responsible for maintaining CRTC mandated regulations concerning Canadian Content, “hit” music content and spoken word quotas to ensure regulatory compliance.
- PROF2022 Placement Preparation
Placement Preparation will explore how to research companies for possible student placement opportunities in the radio broadcasting industry. The course will help the student identify their own accomplishments and skills, and ascertain the specific strengths and interests they wish to leverage during the placement process. The course will also help the student assemble an effective résumé and demo package to promote their strengths, interests and suitability to send to potential placement hosts. While on placement, the student will analyze their performance in a workplace setting.
- WKPL2031 Radio Placement
- All students are required to spend the last four weeks of the fourth semester working in their area of specialization at a radio station of their choice. This course is the cumulating performance of the student’s skills in a realistic and professional context. The student must find and arrange their own placement, subject to approval by faculty.
- RADB2008 Station Operations 2
Station Operations 2 will provide the student the opportunity to apply learned theoretical and practical skills acquired in previous courses to the actual day-to-day operation of all aspects of Loyalist College’s two broadcast properties: on air at 91.3 CJLX-FM (91X) and online at Hot Hits. The student will maintain a weekly presence on both stations through live and voice-tracked air shifts, and rotate through Sales, Promotion, Creative (writing) and Production departments of the radio stations. This course includes supervised and unsupervised lab work. During weeks 8 to 11, the student is given the opportunity to specialize in their discipline of choice.
Prerequisite: RADB2018, WRIT1008, PROF2021, RADB2000, RADB2001, RADB2002, RADB2003, RADB2004, RADB2022, RADB2023, WRIT2004
*Courses subject to change.
Turn your diploma into a degree
Many universities across Canada and abroad will provide credit recognition for your diploma studies at Loyalist. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually. Contact your university of choice to make individual arrangements.
- Algoma University – B.A.; B.B.A.; B.Sc.; Bach. Computer Science
- Athabasca University – Bachelor of Professional Arts in Communication Studies
- Brock University – various*
- Carleton University – various*
- Lakehead University – various*
- Laurentian University – various*
- Laurier Brantford – any honours program
- Nipissing University – various*
- Royal Roads University – B.A. in Professional Communication
- Ryerson University – various*
- Seneca College – Bach. Interdisciplinary Studies
- University of Ontario Institute of Technology – B.A. Adult Education and Digital Technology
- University of Waterloo – various*
- University of Windsor – various*
- Western University – various*
- Wilfrid Laurier University – various*
- York University – various*
*Various potential degree pathways. Please confirm details with receiving institution.
Post-grad at Loyalist
- Graduates from the Broadcasting – Radio program are encouraged to apply to the Public Relations post-graduate certificate program at Loyalist
- Students must apply through ontariocolleges.ca
- Because of their extensive production knowledge, some graduates may pursue college programs in music production
How much will it cost?
Approximate costs (2016-17)
- Domestic Tuition/Ancillary Fees: $4,040.94 (two semesters)
- Additional Program Costs: Year one: $332; Year two: $107
- Students must budget for a four-week placement at the end of their second year.
- Additional costs, such as travel and parking, may be incurred during placements.
Bursaries and financial assistance
Loyalist has a number of scholarships, bursaries and academic awards available to students. Our Financial Aid Office can help you explore your options, or assist you with a student loan.
Required academic preparation
- OSSD/OSSGD or equivalent with courses at the general, advanced, (C), (U) or (M) level, AND
- Grade 12 English (C) level or equivalent
- A College vehicle is available for use on assignment by students with a G-level driver’s licence and Driver Abstract (insurance provided).
Recommended academic preparation
- English, computers, current events, history, geography, theatre arts or public speaking, music, creative writing, and media technology.
Prior learning assessment and recognition
Applicants with work experiences or other types of non-credentialed learning may be eligible for credits at Loyalist. Graded credits (as opposed to exemptions) are granted. Click here for more information about our assessment and credit challenge process.
Click here for information about how to apply, international student fees and more.
LOYALIST COLLEGE BROADCASTING – RADIO STUDENTS RECEIVE BROADCAST EDU...
[caption id="attachment_30820" align="alignnone" width="700"] Jessica Baldwin, a second-year Loyalist College Broadcasting - Radio student was presented with the Broadcast Educators Association of Can... Read More
LOYALIST COLLEGE STUDENTS RECOGNIZED WITH BROADCAST EDUCATORS ASSOCIAT...
Belleville, Ontario, May 19, 2015 – Loyalist College is pleased to announce that students in the Television and New Media Production and Radio Broadcasting programs have won three Broadcast Educator... Read More
Loyalist College Presents 119 Awards at the 47th Annual Convocation Ce...
Belleville, Ontario, June 5, 2014 – Loyalist College is proud to announce the presentation of 119 awards to graduates at the 47th Annual Convocation Ceremonies on June 5 and 6. The awards, with a to... Read More
Loyalist College Students Win Video and Audio Awards from the Broadcas...
Belleville, Ontario, May 22, 2014 – Loyalist College is proud to announce that Television and New Media Production and Radio Broadcasting students will be recognized at the 2014 Broadcast Educators ... Read More
Loyalist Radio Broadcasting Grads
By: Shawna Sovie
My name is Shawna Sovie and I graduated from the Loyalist College Radio Broadcasting program in 2012. I now work in production and on air at CJCD MIX 100 in Yellowknife, NWT. Here’... Read More
In the News
The Daily Herald-Tribune
Daily Herald Tribune
Jessica Baldwin, who is on placement at Bell Media Brockville as a Creative Writer, wrote the following promotion for 103.7 BOB FM.
Karrie Drinking and Driving
“Karrie Drinking and Driving” placed 2nd nationally in the BEAC awards last year in the public service announcement (PSA) category.
The voices of many Loyalist Radio Broadcasting students came together to create a fun, attention-grabbing advertisement for Belleville Transit.
PSA for Anti-Bullying Month
Student Carlie Boor created this public service announcement for Anti-Bullying Month .
This public service announcement on a similar theme was created by Radio Broadcasting student Dylan Hall.
Hot Hits promo
This ad, which aired on the College Internet radio station Hot Hits, was created by Lewis Taylor to promote the station’s new programming style.
Ben at work
Check out second-year Radio Broadcasting student Benjamin McLean at work, at College radio station 91X, as an on-air announcer.