“My favourite part of the Loyalist program was studio production and editing. It didn’t feel like school. It felt like it was my job and I was having fun doing it.”
Daniel Boyce, Television and Broadcasting 1997
On Air Promotions Producer, Rogers TV
Read more about Daniel in the article Behind the Scenes Talent from the Summer 2014 issue of Lasting Connections.
Behind the Scenes Talent
Rogers Producer Creates Stories of Success
Daniel Boyce, a 1997 graduate of the Television and Broadcasting program, enjoys his job creating and editing media for Rogers TV. As an On Air Promotions Producer, Daniel writes advertising scripts, produces voice overs, gathers footage from archives and shoots and edits new footage. His promotions have aired on networks such as TV Guide, Rogers TV, A&E, CNN, Slice, TLC and OLN, to name a few. He specializes in creating and compositing graphics and animations. Many of his graphic elements are used as master templates for Rogers TV networks nationwide, most notably for York Region Living, which received a 2010 Golden Sheaf Award.
What he likes most about his job is the opportunity to be creative. “On most projects, I can make it what I want,” says Daniel. He recently created the on-screen design graphics and animations for the Canadian Women’s Hockey League Awards. “It’s all about taking ideas from the client and making them come to life. Just witnessing everyone enjoying themselves at the Awards is what makes the job so rewarding. There was no pressure,” he jokes, “knowing that the Prime Minister of Canada was going to be there!”
He also likes working on promotions that profile people in the community. “I get into a more intimate conversation, seeing what motivates them and where their passions lie, and the messages they are trying to convey.” Daniel often hears from clients who are very excited to see their profile appear on Rogers TV or U.S. channels.
Daniel trains and manages a regular rotation of volunteer editors and voice over talent. One of the volunteers is country music recording artist Christina Doyle, who has been very grateful for the experience. “It’s a reminder to me about the little things that mean a lot to people — allowing someone to come in and share their talents,” says Daniel. “It’s another example of what makes the job enjoyable.” He liaises with clients such as Power Stream, Richmond Hill Honda and York University, as well as local, small business owners. Part of his success comes from providing effective solutions to clients’ business requirements and offering new ideas to stay current with market trends.
He has been with Rogers since 2000, a few years after graduating. “My favourite part of the Loyalist program was studio production and editing. It didn’t feel like school. It felt like it was my job and I was having fun doing it.”
What led him to choose the College? “After doing some research, I found that Loyalist was a school of choice in the TV industry, and that it had a good reputation for job placements.” After taking a tour of the Loyalist studio, he knew that he wanted to sign up for the program and that television production was his passion.
Daniel initially worked as a freelance editor and producer, which was common in the mid-to-late 1990s. “That has changed quite a bit now,” he says. “I’m sure there are still many freelancers out there enjoying their autonomy, but there are great advantages to being a member of a company that you can grow with.”
Daniel eventually became an Associate Producer/Video Editor and Camera Operator for Shaw Communications. While at Shaw, he was promoted four times in two years to increasingly challenging positions.
He subsequently held positions at Global TV and Maple Leaf Sports and Entertainment. “If you were at a Raptors or Toronto Maple Leafs game in the late 90s and appreciated the instant replay on the Jumbotron, I was responsible for that. I also provided highlight footage to TSN for their sports broadcast.”
Daniel notes that the television broadcast industry has changed a lot over the years. Two of the biggest advancements have been broadcasting in HD and web streaming/TV On Demand. “The progress in mobile technology is driving the demand for broadcasters to make programming available on the web.”
Thankful for his training and work experiences, Daniel recently joined the video production team at his church to help produce videos for the congregation. “Through my training I’ve been able to share so many of my skills with other people to help them carry out their messages more effectively.”