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Home Campus News Creativeworks Wins Platinum for Loyalist College Recruitment Video

Creativeworks Wins Platinum for Loyalist College Recruitment Video

December 21, 2009

Toronto December 21 – Creativeworks Productions Inc. is pleased to announce that their video Loyalist Recruitment was a platinum award winner in this year’s prestigious Ava Awards competition, honouring the best in television and film productions.

Loyalist Recruitment was created for Loyalist College, located in Belleville and one of Ontario’s 24 colleges of applied arts and technology. The video supports the College’s recruitment strategy, positioning Loyalist as the college of choice with the right mix of academic programs, success services and facilities.

The Ava Awards, sponsored and judged by the Association of Marketing and Communication Professionals, recognizes outstanding work by companies and creative professionals.  The competition saw entrants from around the world including China, Australia, Europe and the U.S.

“Our expectations were not only met but exceeded,” says George Burton, Vice-President, Enrolment Management & Student Services.   Jeff Macnab, Registrar, adds “Our collaboration with Creativeworks has resulted in an outstanding lead component for our recruitment activities.  The video has been used extensively throughout the province at our high school presentations.  It was very well received and proved to be engaging for our audience and an effective tool for our recruiters.”

The platinum award is presented to entries judged to be the most outstanding submissions in the competition.  Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness.  Only about 12 percent of the more than 1,700 entries from the United States and several foreign countries were platinum winners.

Creativeworks Productions principal, Doug Hohener says, “This video was part of an exciting multimedia recruitment program for the College.  The challenge we were given was to target teens with an “out of the box” solution that was fresh, innovative, fast-paced and engaging, while communicating the College’s key messages.  The result seems to have hit the mark!”

Creativeworks Productions is a strategic marketing and communications agency with special focus on developing plans and creative solutions that include multimedia, training and video production.  This is the ninth international video award that Creativeworks has been awarded in less than five years.

For more information, contact:

Doug Hohener

Creativeworks Productions Inc.

416-653-3053

doug@creativeworksproductions.com

George Burton

VP, Enrolment Management & Student Services

613-969-1913 ext. 2355

gburton@loyalistc.on.ca

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