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March 22, 2011

The Students In Free Enterprise (SIFE) team from Loyalist College has been named the 2011 TD SIFE Entrepreneurship Challenge Regional Champion. The 1st place win was announced on Friday, March 18th at an event hosted by SIFE parent organization ACE (Advancing Canadian Entrepreneurship) and program supporter TD Bank. Other post-secondary institutions participating included: Wilfrid Laurier University, McGill University, Carleton University, University of Ontario Institute of Technology, and the University of Windsor.

“Winning the Regional Championship is a dream come true for each SIFE Loyalist College team member,” comments Bob Millard, SIFE Team Faculty Advisor. “All of the students involved have worked so hard throughout this school year to be able to present award-winning, notable results at the ACE Regional Exposition. I’m truly honoured to have had the opportunity to help the entire SIFE Loyalist College team to work on their projects and to help on the presentation preparation with SIFE team members Danielle McIsaac, Lise Rouleau, Kim Harrison, Bonnie Duncan, Kyle Joy, Benoit Chartrand, and Gary Romain. Everyone should be very proud of themselves.”

 “On behalf of the entire College community, I’m very pleased to congratulate the SIFE team,” said John McMahon, Vice- President Academic at Loyalist College. “Their hard work has been truly recognized and we wish them great luck as they move forward to the next level of competition.”

Student teams from post-secondary institutions across Central Canada showcased their entrepreneurship-focused projects to panels of industry professionals on March 18th. It was the Loyalist College team’s dedication to develop programs that teach valuable entrepreneurship skills to elementary school students, Napanee area existing businesses, and Trenton Air Force Base military personnel that impressed the judging panel.  The projects implemented by the team included: 

SIFE 4 Life – Working with four grade 6 and four grade 7 Quinte Mohawk Primary School students to teach them key business fundamentals to help them understand how to run the Stage Crew and E-Messaging functions at QMS.

First Glance – Working with a committee in Greater Napanee to help define a new business “value stream” which will help existing businesses in the downtown core to be successful, attract new businesses, help revitalize travel and tourism, and make Napanee an attractive place for graduating students to obtain employment.

Helping Entrepreneurs Reach Complete Success – An interactive seven-seminar set of education workshops designed and delivered to the 17 community members within the Trenton Air Force Base Military Family Resource Centre in an attempt to infuse entrepreneurial spirit while creating economic opportunity within the Canadian Military Community.

Danielle McIsaac, President of SIFE Loyalist College, was very excited about the win. As she commented, “This was an incredible experience! In addition to receiving the trophy, we were awarded $1,500 to put towards future efforts for our team.”

The Loyalist College student team will now move on to the national level of competition taking place on May 10th at the 2011 ACE National Exposition in Toronto. For information about ACE visit:

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Media Contact:  Edina Cappuccitti, College Advancement & External Relations, Loyalist College, (613) 969-1913, ext. 2392;