Non-Profit Organizations Receive Communications Boost from Public Relations Students at Loyalist College
The post-graduate Public Relations students at Loyalist College are delivering a complimentary series of communications workshops for non-profit organizations in the Quinte and surrounding area. This year’s Loyalist Community Media Workshop Series is in response to the enthusiastic response of the 2007 participants. The workshops address the difficulties that the non-profit sector faces in regard to small staff numbers, many of them volunteers, tight budgets and the necessity of wearing numerous hats in roles which people have little or no previous experience or training. They are designed to assist these groups in discovering new and creative ways to communicate within their organizations, with other similar groups, and with the media.
This year, the College’s Public Relations students have an exciting new line-up of community media workshops to help refocus the communications efforts of non-profit organizations. The dates and topics include:
Monday, March 10
Mission Possible: creating or reviewing your organization’s mission statement
What’s Your Position: explore your organization’s positioning statement and/or create a targeted tagline that sets your agency apart
Tuesday, March 11
Inside the PR Tool Kit: take stock of the free publicity tools available to your non-profit organization and get tips on how to use them
Blogging Basics: create a free web log (blog) to enhance the web presence of your non-profit organization
Wednesday, March 12
Podcasting 101: discover how podcasting can enhance your existing non-profit communications program
Thursday, March 13
Speaking Out: gather essential media interview tips for your organization’s key spokespeople
Building Donor Relations: engage your donors with simple yet sincere relationship-building communication tools
Volunteers for Life: gain valuable tips for recruiting new volunteers and inspiring loyalty with those you already have
Spaces are limited so those who are interested in registering for these complimentary workshops are invited to call (613) 969-1913, ext. 2127 or e-mail kramsay@loyalistc.on.ca.
Media Contact: Marilyn Warren, Communications, Loyalist College, (613) 969-1913, ext. 2332; e-mail: mwarren@loyalistc.on.ca or Professor Kerry Ramsay, Coordinator of the Post-Graduate Public Relations program, ext. 2127