Home Programs & Courses Full-Time Programs Advertising and Marketing Communications

Advertising and Marketing Communications (ADMC)

Closed – Loyalist is no longer accepting applications for the 2015/2016 cycle

Use your creativity and inspiration in a career that lets you play with ideas. Develop strategic plans and create engaging concepts to connect brands with their customers through emerging media, online communities, radio, television and print, outdoor advertising and guerilla marketing. Unleash your imagination in this unique program.


  • Program Code


  • Credential
    • Two-year Ontario College Diploma

  • Start Date

    September entry

Find your career

Opportunities in this creative field are vast and expanding. There are exciting positions in:

  • Advertising and marketing communications agencies
  • Television and radio
  • Sales promotion companies
  • Online publications, newspapers and magazines
  • In-house advertising and marketing departments for large companies
  • Charitable and not-for-profit organizations including health services, tourism, economic development and municipal governments

Graduates are prepared for a range of careers. You could work as a:

  • Junior account executive or coordinator
  • Assistant or junior strategic planner
  • Social media strategist
  • Online community manager
  • Media or advertising sales representative
  • Junior copywriter
  • Online branded content developer
  • Junior or assistant brand or product manager
  • Internal marketing communications developer
  • Fundraiser

Is it for you?

Are you an idea person? Successful students in this program are:

  • Strategic planners
  • Creative thinkers and problem solvers
  • Inventive and expressive
  • Interested in brands, media and popular culture

What the industry says

“Advertising and marketing communications needs idea people and creative thinkers.” - Shawn Patriquin, Loyalist Advertising graduate Owner and Strategic Planner, They Integrated

“The industry needs people who are hip, creative and strategic thinkers.” - Shawn Wells Vice-President and Associate Creative Director, One Advertising

“The advertising and marketing communications industry is eager to embrace creative idea people who are savvy with today’s digital media.” - Mavis Huntley Director of Digital Innovation, john st. advertising 

Experiential learning

In this program you won’t get a lot of “chalk and talk.” There are no lectures, exams or tests. Instead, you’ll develop your creative potential in an engaging and stimulating environment:

  • Apply new learning right away with team projects, and present them to faculty for immediate feedback
  • Work through hands-on case studies focusing on Canadian brands and companies such as Steam Whistle Brewery and Harry Rosen
  • Develop brand identities and creative concepts for ads in magazines, newspapers, TV commercials, videos and social media
  • Enjoy the freedom to be inventive and experiment, with a focus on storytelling and creative thinking
  • Earn recognition you can add to your résumé with program awards of distinction at the end of the year
  • Share your polished creations with invited guests during an annual showcase of student work
  • Enjoy the dynamic camaraderie of a team of diverse students from Canada, China, Nigeria, Camaroon and elsewhere

Nobody knows you like you know yourself. Tailor your learning to your own needs:

  • Evaluate and guide your professional development with self-directed activities promoting social, cultural and personal understanding
  • Plan your own trips and workplace visits, individually or in groups, to explore your interests
  • Independent studies in the fourth semester can include a major project with a community partner or in an area of personal or professional interest (with faculty approval)
  • Or, students may apply to pursue a semester-long field placement, continuing their independent learning on the job

Outstanding faculty make the difference

  • Get lots of one-on-one feedback from experienced teachers
  • Professors continue to liaise with industry professionals and advisors, bringing client experience and emerging trends to the classroom
  • The program solicits feedback from local industry leaders to ensure grads have the fresh, up-to-date skills, attributes and abilities employers are looking for

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