Business Sales and Marketing – Loyalist College in TorontoNEW
Available as a two-year program
Two-year Ontario College Diploma
- Start Date
September, January and May entry
Find your career
A diploma in Business Sales and Marketing opens doors to a job in virtually any field:
- You could work in telecommunications, information technology, hospitality, the food and beverage industry, health care, the medical or pharmaceutical industry, engineering, manufacturing, commerce, advertising, event planning, or professional sports and entertainment.
- There are careers in wholesale, distribution, manufacturing and non-profit organizations.
- Loyalist grads meet the certification standards of the Canadian Professional Sales Association. With two years’ sales experience, graduates can apply for the Certified Sales Professional (CSP) designation.
- Average entry-level salaries range from $40,000 to $44,999.* Many grads are able to move quickly into management positions.
*Source: Employment Profile Provincial Report, Ministry of Training, Colleges and Universities.
Our grads get great jobs
- Marketing Assistant, Riocan Management Inc., Tanger Outlets, Ottawa
- International Sales Manager, Nomis Design
- Sales Consultant, Ottawa 67’s
- Sales and Marketing Associate, Anchor Concrete Products
- Key Accounts Manager, Canarm Ltd.
- Sales Representative, Atlantic Packaging
- Inside Sales Associate, Beclawat Manufacturing
- Manager of Economic Development & Communications, Municipality of Brighton
Is it for you?
Successful students in this program:
- Think creatively
- Enjoy working with others in a group
- Can manage different projects on the go
- Are persuasive communicators
What employers say
“Loyalist College has the best Business Sales and Marketing course being offered in colleges today. You learn in an environment that is assisted by business professionals. The professors live business, they don’t just teach it. If you want the right skills for sales and marketing, look no further—this is your program.”
James A. Cooper President, Canarm Ltd.
Classroom instruction uses a wide range of dynamic tools and techniques:
- Learn through case studies and competitive simulations.
- Create and deliver executive-style presentations.
- Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
- Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
- Prepare for success with simulated job interviews conducted by managers from the business community.
- Develop a professional portfolio in any format from a web page to an audio commercial.
- Get a feel for different industries during six full-day job shadow placements.
Outstanding faculty make the difference
- Students have open-door access to dedicated and experienced instructors who stay current with the latest industry trends.
- First Year - Semester One
- COMP1022 Business Computer Applications 1
- This course develops the skills required for success in the business community. Emphasis is placed on writing for the workplace to facilitate the design, creation and delivery of business communications. You will use email, letter and memorandum writing, formal report writing, and internal and external communications to create focused messages with appropriately sourced facts for a variety of business audiences.
- MATH1033 Business Math
- This course covers the basic skills required by students to comprehend the essentials of business mathematics. Topics covered include an arithmetic and algebra review, percentages, ratios, commercial mathematics, and simple and compound interest.
- COMM1075 Culturally Inclusive Communication
- This course focuses on cultural values and norms and how they impact the workplace. By examining cultural domains, students will develop strategies to strengthen their approach to intercultural sensitivity.
- BUSI1016 Introduction to Business
- This course provides an overview of business in the Canadian environment using an integrated model. Topics covered include: the environment of business (social, technological, economic and political) as well as functional areas of business (marketing, accounting, finance, production and human resources) and legal and corporate governance information. A semester-long group project will provide you with the opportunity to explore the world of business, create work habits related to researching a company and stay current with what is going on in the business world.
- SALE1010 Introduction to Business Sales and Marketing
- Marketing is both an activity and a social process. This course lays the foundation for other Sales and Marketing courses. It defines marketing and the core concepts of needs, wants, demand, products, exchange transactions and markets. This course not only investigates the different views of what stimulates demand and leads to different marketing philosophies, but also explores your own behaviour towards products from childhood to adulthood.
- SALE1006 Presentations for Sales and Marketing 1
- Students develop persuasive, effective and accurate presentations in oral, written, and visual formats. The course takes the student from the design stage of the presentation, through research, data collection, analysis, and presentation building, to the final delivery.
- GNED General Education Elective
- General Education Courses
- First Year - Semester Two
- COMP1021 Business Computer Applications - Excel
- Organizations of varying sizes and in various sectors can benefit from the use of spreadsheets. As such, individuals who have highly developed spreadsheet skills using tools such as Microsoft Excel will be able to assist these organizations with their functional activities. This course explores skills such as formatting cells and worksheets; using formulas and functions; analyzing and organizing data; and presenting data visually. Upon successful completion of this course, you will have covered the components and related tasks and skills needed to prepare for the MOS (Microsoft Office Specialist) certification exam for Excel.
- SALE1009 Customer Service
- This course is designed to help students understand customer behaviour and organizational (business’s) response. Course elements include: understanding of who the “customer” is, both internally and externally. Why and how organizations develop customer service strategies, as well as: understanding how business’s train for customer service, how to handle complaints and how to communicate to customers while building loyalty. Students are also given the opportunity to work on “real life” projects and simulations to better understand the impact of both good and bad customer service.
- MRKT1007 Event Marketing and Management
- This course describes group dynamics in business settings and explores the foundation and social patterns that affect group performance - the evolution of groups and their functions as well as the impact on sales and marketing.
- MRKT1006 Marketing Case Studies
- This course will explore the customer (with a focus on Canadian businesses). In addition, the course will look at marketing tactics used in business to attract their target customer using case studies. A continued focus will be placed on the understanding of the marketing and sales concept.
- SALE1011 Presentations Sales & Marketing 2
- Students learn to build and expand upon concepts learned and developed in SALE 1006, by focusing on more advanced presentation concepts and strategies.
- GNED General Education Elective
- General Education Courses
- Second Year - Semester Three
- SALE2005 Business-to-Business Presentations
- Students have the opportunity to learn how to build successful business presentations. Skill sets include: preparation - how to use visual aids to enhance the presentation, to capture your buyer’s attention, gain commitment from the buyers and how to handle questions. Students have the opportunity to deliver a business presentation through a role-play situation.
- SALE2013 Customer Relationship Management
- Students develop knowledge of Customer Relationship Management using current technologies for efficient and successful relationship development and maintenance. Effective customer service skills and strategies are also examined to build loyal and happy customers.
- MRKT2000 Marketing Strategy
- Students take their marketing skills to the next level by focusing on strategies to achieve profitable customer relationships. Students gain knowledge of the marketing mix to create strategic marketing plans and then help local businesses with their exciting projects.
- SALE2002 Sale Simulation 1
- Students participate in selling role-plays that are broken down into case studies. Each case will present students with a product, customer profile and buying situation. Transactional Selling will emphasize the salesperson's use of a price list, phone scripts and follow up. Solution Selling will allow students to develop customer relationship skills as well as problem-solving skills, phone script creating and making committee presentations. Role-plays are mandatory and important for skill development.
- SALE2004 Sales Call Preparation
- Students learn to ask questions that probe and uncover the buyers' needs and challenges. In addition to questioning skills, they also develop a further understanding of the buying behaviour, and how the decision process is developed. Students are involved in preparing for the call by using sales materials, organizing questions, looking for closing signals and being prepared to handle objections.
- GNED General Education Elective
- General Education Courses
- Second Year - Semester Four
- SALE2017 Business-to-Business Pres 2
The student brings together the many concepts they have learned to make dramatic, successful presentations to executive management. This course focuses on executive-style presentations.
Prerequisite: SALE 2005
- MRKT2008 Marketing Tactics
Students put their marketing plans into action. This senior marketing course focuses on the implementation process for marketers. Key topics include tactics, internet, and social marketing, budgets, and controls. Students devise implementation strategies for real-world marketing issues through case study and simulation.
Prerequisite: MRKT 2000
- MRKT2007 Personal Marketing
Students have the opportunity to give meaning to their prior learning experiences. They will also be able to determine areas that require levels of growth in both their personal and career goals. Students identify personal strengths and weaknesses in key skill areas and develop a plan for obtaining the skills they need. They take a "Me Marketing" approach and apply the four "P’s” of marketing - product, pricing, placement, and promotion - to their portfolio.
Prerequisite: MRKT 2000
- PROF2044 Professional Development
- The placement is a mandatory component of the Business Sales and Marketing program. Each student is responsible for finding, submitting for approval, contacting, attending, and documenting a month-long placement at the end of the last semester. This will include research reports, approval submissions, progress updates, and a review of the placement. Students will develop an understanding of the job and the interview process within their chosen industry.
- SALE2016 Sales Management
- Students learn to organize their time in order to develop and profit in a territory. Students also learn the process of negotiations including the different phases involved in the process, and how to build a win-win situation quickly and effectively. In addition, students are also exposed to the many facets of sales management.
- SALE2015 Sales Simulation 2
Students further develop the skills needed to make a successful sales call. Topics will include call preparation, rapport-building, negotiations, phone calls, and follow-up communication with the customer through role-play situations.
Prerequisite: SALE 2002
- Second Year - Semester Four (Elective Group 1 )
- WKPL2068 Field Placement
Placement is a mandatory component of the Business Sales and Marketing program. Each student is responsible for finding, submitting for approval, contacting, attending, and documenting a three-week placement at the end of the last semester. This will include research reports, approval submissions, progress updates, and a review of the placement. Students develop an understanding of the job and the interview process within their chosen industry.
Prerequisite: SALE 2013, BUSI 1016, COMM 1075, COMP 1022, MATH 1033, SALE 1006, SALE 1010, COMP 1021, MRKT 1006, MRKT 1007, SALE 1009, SALE 1011, MRKT 2000, SALE 2002, SALE 2004, SALE 2005
- BUSI3034 Service Learning
In real-time cooperation with community partners from a variety of fields, you will collaborate to create and manage projects based on the specified needs of each organization.
Prerequisite: BUSI 1016, COMM 1075, COMP 1022, MATH 1033, SALE 1006, SALE 1010, COMP 1021, MRKT 1006, MRKT 1007, SALE 1009, SALE 1011, MRKT 2000, SALE 2002, SALE 2004, SALE 2005, SALE 2013
- Select 1 courses from above
*Courses subject to change.
Loyalist offers flexible learning
- Applicants with a post-secondary diploma or degree may be eligible for direct entry to year two
Turn your diploma into a degree
Many universities across Canada and abroad will provide credit recognition for your diploma studies at Loyalist. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually. Contact your university of choice to make individual arrangements.
- Algoma University – B.A.; B.B.A.; B.Sc.; Bach. Computer Science
- Brock University – various*
- Davenport University – B.A. in Marketing or Sports Management
- Griffith University – Bach. of Business
- Humber College – Bach. of Commerce in:
- e-Business Marketing
- Fashion Management
- International Business
- Hospitality and Tourism Management
- Institutes of Technology Ireland – various*
- Lakehead University – various*
- Laurentian University – various*
- Laurier Brantford – any honours program
- Limerick Institute of Technology
- Bachelor of Business Studies (Honours) in Enterprise and Innovation (Year 3)
- Bachelor of Business Studies (Honours) in Marketing and Management (Year 3)
- Nipissing University – various*
- Queen's University – various*
- Royal Roads University – Bach. of Commerce in Entrepreneurial Management
- Ryerson University – various*
- Seneca College – Bach. of Interdisciplinary Studies
- University of Fredericton/Husson University – Bach. of Science in Business Administration
- Ontario Tech University – Bach. of Commerce (Honours); B.A. Adult Education and Digital Technology
- University of Waterloo – various*
- University of Windsor – various*
- Western University – various*
- Wilfrid Laurier University – various*
- York University – various*
* Various potential degree pathways. Please confirm details with the receiving institution.
Post-grad at Loyalist College in Toronto
Business sales and Marketing graduates are welcome to apply for a post-grad certificate in:
- Global Business Management
- Global Project Management
- Hospitality Management – Canadian Hotels & Resorts
- Project Management
- Supply Chain Management – Global Logistics
- Supply Chain Management – Enterprise Resource Planning
How much will it cost?
Approximate costs per year (2022 – 23)
The following fees do not include living costs, textbooks or additional program-specific expenses/supplies.
- International Tuition: $15,000
- Ancillary Fees: $902.38
- Health Insurance (mandatory): $600
- Total: $16,502.38 CAD
*Fees subject to change. The above tuition and fees are based on two semesters of study per academic year.
Required academic preparation
Grade 12 English (C), (U) or (M) level required, in addition to Ontario Secondary School Diploma (OSSD) or equivalent.
All teaching within Loyalist is conducted in English. In order to be successful in a program, skills such as communication, listening comprehension, and reading and writing must be at a level sufficient to meet the demands of post-secondary studies. All Loyalist College applicants whose first language is not English, or whose previous education was in another language, will be expected to provide an English proficiency assessment for admissions approval. Details about language and general admission requirements are available here.
How to Apply
International students may now apply to Loyalist College in Toronto by contacting email@example.com.