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Public Relations (PURE)

Available as a one-year program

Public relations professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR is never dull! From one day to the next you could be pitching a story, staging a news conference or managing crisis communications.

Testimonials

  • Program Code

    PURE

  • Credential
    • One-year Ontario College Graduate Certificate

  • Start Date

    September entry

Find your career

People come to PR from different backgrounds — from journalism and sociology to fitness and the non-profit sector. In just eight months, you’ll develop skills that will make you an asset in any industry:

• Graduates find dynamic opportunities working for government, hospitals, schools, businesses, advocacy groups and nongovernmental organizations (NGOs), as well as public relations firms.
• You could work as a PR specialist, event manager, fundraiser, media relations specialist, public affairs expert, publicist, or campaign manager.
• Many jobs offer extensive opportunities for travel.
• Entry-level jobs include producing digital media packages, media monitoring, organizing interviews and news conferences, creating visual presentations and planning special events.
• Average entry-level salaries for Ontario graduates range from $35,000 to $39,999* and vary depending on the sector and location. Many graduates in urban centres earn more than $100,000.
• Public Relations students automatically obtain student membership in both the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

*Source: Employment Profile Provincial Report, Ministry of Advanced Education and Skills Development.

Our grads get great jobs

  • Communications Assistant, The Senate, Parliament Hill
  • Communications Advisor, World Vision Canada
  • Executive Director, Belleville Downtown Improvement Area
  • Branding and Communications Manager, Tourism Jasper
  • Online Operations Manager, Basketball Nova Scotia

Is it for you?

No matter what kind of background and education you bring to the program, you can build on it for a successful career in PR. Strong candidates for this program possess:

  • Excellent communication skills
  • Good judgment
  • The ability to multitask
  • An enthusiasm for motivating others

What employers say

“I have been working with the Loyalist PR program for several years as both a placement supervisor and an employer of a recent graduate. The students were bright, outgoing and prepared.  The program is polished and professional and well thought out.  My last placement student was so skilled that I hired him!"
Jennifer May-Anderson 
Communications Manager, Quinte Conservation

Experiential learning

No textbooks! Students enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. In this intensive, eight-month program you will:

• Learn from guest speakers in the industry.
• Develop a solid portfolio of relevant workplace skills.
• Participate in a speed-mentoring event and micro-networking session.
• Meet with industry professionals and PR agencies in Toronto.
• Stage a mock disaster during Crisis Communications Week.
• Plan and host special events such as concerts and wine tastings in neighbouring Prince Edward County.
• Write clear, targeted communications materials that deliver your message persuasively.
• Build relationships with media and stakeholders, plan special events, market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations.
• Use new media, social media and graphics creation to promote your message.

Finish your studies with a four-week field placement, applying your learning on the job. Our students have completed placements with:

  • Government agencies
  • Toronto International Film Festival
  • Toronto Argonauts football team
  • Canadian Wildlife Federation
  • World Vision Canada

Outstanding faculty make the difference

  • Learning takes place in smaller classes with dedicated instructors.
  • Faculty draw on degrees in Mass Communications and Journalism, and extensive experience working across Canada in such varied environments as a national policing agency, government roles, editor of a national magazine, and director of communications at a hospital.
  • The curriculum is updated annually with feedback from industry professionals to keep pace with best practices and the latest technology.
  • Program Coordinator Kerry Ramsay was recognized as this year's Remarkable Woman of Quinte at a luncheon on October 31, 2014.

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