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Home News Release Loyalist Seeks New AdSTARS in Second Annual Competition

Loyalist Seeks New AdSTARS in Second Annual Competition

November 06, 2008

The Advertising program at Loyalist College and industry partner, They Integrated Inc., are in search of a team of high school students to be named the newest AdSTARS in the program’s second annual competition. This is an exciting opportunity for students to practise and showcase their creative problem-solving abilities, as well as their writing, design and presentation skills. Challenged with a real-world communication problem, the students’ objective will be to develop an effective message directed to youth. Invitations to participate have been sent to high schools, and the competition is for grade 11 and 12 students in English and Communication, Media, Marketing, Business, and Art classes.

“The creative challenge for this year’s participants is to develop a public service campaign directed at young people that focuses on the prevention of verbal and physical bullying, cyber-bullying, social bullying, harassment and abuse among student populations,” said Charlotte Conard, Advertising Professor. “The teams that took part last year developed some tremendously creative campaigns. We’re definitely looking forward to the creativity that will arise during this second exciting year of the competition.”

Participating teams will submit their written material and creative elements, and from these submissions five teams will be invited to the final pitch event in June 2009. Here they will present their campaigns to a judging panel. Each of the five members of the first place team will receive $1,000 toward their tuition at Loyalist College in a full-time post-secondary program, as well as prizes from other sponsors of the competition. The winning creative campaign will be displayed on the Loyalist College website with the possibility of exposure in the local media.

For more information regarding the AdSTARS competition please contact Charlotte Conard, Advertising Professor, at (613) 969-1913, ext. 2468.

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Media Contact: Marilyn Warren, Communications, Loyalist College (613) 969-1913, ext. 2332, e-mail: mwarren@loyalistc.on.ca or Charlotte Conard at (613) 969-1913, ext. 2468

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