Advertising and Marketing Communications – Creative Design (ACDJ) NEW
- Program Code
Two-year Ontario College Diploma
- Start Date
January 2020 entry
Find your career
Opportunities in this creative field are vast and expanding. There are exciting positions in:
- Advertising and marketing communications agencies
- Television and radio
- Sales promotion companies
- Online publications, newspapers and magazines
- In-house advertising and marketing departments for large companies
- Charitable and not-for-profit organizations including health services, tourism, economic development and municipal governments
Graduates are prepared for a range of careers. You could work as a:
- Junior account executive or coordinator
- Assistant or junior strategic planner
- Social media strategist
- Online community manager
- Media or advertising sales representative
- Junior copywriter
- Online branded content developer
- Junior or assistant brand or product manager
- Internal marketing communications developer
Is it for you?
Are you an idea person? Successful students in this program are:
- Strategic planners
- Creative thinkers and problem solvers
- Inventive and expressive
- Interested in brands, media and popular culture
In this program you won’t get a lot of “chalk and talk.” There are no lectures, exams or tests. Instead, you’ll develop your creative potential in an engaging and stimulating environment:
- Apply new learning right away with team projects, and present them to faculty for immediate feedback.
- Work through hands-on case studies focusing on Canadian brands and companies such as Steam Whistle Brewery and WestJet.
- Develop brand identities and creative concepts for ads in magazines, newspapers, TV commercials, videos and social media.
- Enjoy the freedom to be inventive and experiment, with a focus on storytelling and creative thinking.
- Get hands-on experience developing creative designs using the latest industry software, including Adobe Creative Suite.
- Earn recognition you can add to your résumé with program awards of distinction at the end of the year.
- Share your polished creations with invited guests during an annual showcase of student work.
Nobody knows you like you know yourself. Tailor your learning to your own needs:
- Evaluate and guide your professional development with self-directed activities promoting social, cultural and personal understanding
- Plan your own trips and workplace visits, individually or in groups, to explore your interests.
- Independent studies in the fourth semester can include a major project with a community partner or in an area of personal or professional interest (with faculty approval).
- Or, students may apply to pursue a semester-long field placement, continuing their independent learning on the job.
Outstanding faculty make the difference
- Get lots of one-on-one feedback from experienced teachers.
- Professors continue to liaise with industry professionals and advisors, bringing client experience and emerging trends to the classroom.
- The program solicits feedback from local industry leaders to ensure grads have the fresh, up-to-date skills, attributes and abilities for which employers are looking.
The program of study for this program is currently under review. Please check back regularly for updates.
*Courses subject to change.
Turn your diploma into a degree
Many universities across Canada and abroad will provide credit recognition for your diploma studies at Loyalist. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually. Contact your university of choice to make individual arrangements.
- Algoma University – B.A.; B.B.A.; B.Sc.; Bach. Computer Science
- Athabasca University – Bachelor of Professional Arts in Communication Studies
- Brock University – various*
- Conestoga College – Bachelor of Public Relations
- Davenport University – B.B.A./M.B.A. Strategic Management; B.A. Marketing
- Humber College – Bachelor of Creative Advertising
- Lakehead University – various*
- Laurentian University – various*
- Laurier Brantford – any honours program
- Nipissing University – various*
- Royal Roads University – B.A. Professional Communication
- Seneca College – Bach. Interdisciplinary Studies
- University of Ontario Institute of Technology – B.A. Adult Education and Digital Technology
- University of Waterloo – various*
- Wilfrid Laurier University – various*
- York University – various*
*Various potential degree pathways. Please confirm details with the receiving institution.
Post-grad at Loyalist
Specialize in just two additional semesters to earn a post-graduate certificate in:
- Public Relations – Event Management
- Project Management
- Sports and Entertainment Sales and Marketing
How much will it cost?
Approximate costs (2018 – 19)
- Domestic tuition/ancillary fees: $4,322.54 (two semesters)
- Additional costs, such as supplies, travel and parking, may be incurred during workplace visits, etc.
Bursaries and financial assistance
Loyalist has a number of scholarships, bursaries and academic awards available to students. Our Financial Aid Office can help you explore your options, or assist you with a student loan.
Required academic preparation
- OSSD/OSSGD or equivalent with courses at the general, advanced, (C), (U) or (M) level, and
- Grade 12 English (C) level or equivalent
Recommended academic preparation
- Communications Technology
Prior learning assessment and recognition
Applicants with work experiences or other types of non-credentialed learning may be eligible for credits at Loyalist. Graded credits (as opposed to exemptions) are granted. Click here for more information about our assessment and credit challenge process.
Click here for information about how to apply, international student fees and more.
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