Advertising and Marketing Communications – Creative Design
Two-year Ontario College Diploma
- Start Date
Find your career
Opportunities in this creative field are vast and expanding. There are exciting positions in:
- Advertising and marketing communications agencies
- Television and radio
- Sales promotion companies
- Online publications, newspapers and magazines
- In-house advertising and marketing departments for large companies
- Charitable and not-for-profit organizations including health services, tourism, economic development and municipal governments
Graduates are prepared for a range of careers. You could work as a:
- Junior account executive or coordinator
- Assistant or junior strategic planner
- Social media strategist
- Online community manager
- Media or advertising sales representative
- Junior copywriter
- Online branded content developer
- Junior or assistant brand or product manager
- Internal marketing communications developer
Is it for you?
Are you an idea person? Successful students in this program are:
- Strategic planners
- Creative thinkers and problem solvers
- Inventive and expressive
- Interested in brands, media and popular culture
In this program you won’t get a lot of “chalk and talk.” There are no lectures, exams or tests. Instead, you’ll develop your creative potential in an engaging and stimulating environment:
- Apply new learning right away with team projects, and present them to faculty for immediate feedback.
- Work through hands-on case studies focusing on Canadian brands and companies such as Steam Whistle Brewery and WestJet.
- Develop brand identities and creative concepts for ads in magazines, newspapers, TV commercials, videos and social media.
- Enjoy the freedom to be inventive and experiment, with a focus on storytelling and creative thinking.
- Get hands-on experience developing creative designs using the latest industry software, including Adobe Creative Suite.
- Earn recognition you can add to your résumé with program awards of distinction at the end of the year.
- Share your polished creations with invited guests during an annual showcase of student work.
Nobody knows you like you know yourself. Tailor your learning to your own needs:
- Evaluate and guide your professional development with self-directed activities promoting social, cultural and personal understanding
- Plan your own trips and workplace visits, individually or in groups, to explore your interests.
- Independent studies in the fourth semester can include a major project with a community partner or in an area of personal or professional interest (with faculty approval).
- Or, students may apply to pursue a semester-long field placement, continuing their independent learning on the job.
Outstanding faculty make the difference
- Get lots of one-on-one feedback from experienced teachers.
- Professors continue to liaise with industry professionals and advisors, bringing client experience and emerging trends to the classroom.
- The program solicits feedback from local industry leaders to ensure grads have the fresh, up-to-date skills, attributes and abilities for which employers are looking.
The program of study for this program is currently under review. Please check back regularly for updates.
- First Year - Semester One
- ADMC1000 Case Study 1
- Students delve into various marketing challenges faced by local and/or regional companies, and explore the environment in which they do business. Students are introduced to the principles and practices that guide successful companies in reaching their consumers with effective advertising and marketing communications. Case studies allow students to work through advertising/promotions/marketing challenges, giving them an opportunity to examine the alternatives available to companies engaged in retail activities.
- ADMC1002 Creative Strategy Execution 1
- Students begin to gain knowledge, understanding and skills that are applicable to the development and execution of basic advertising and marketing communications materials. Workshops and lectures provide an introduction to digital graphics, copywriting, and layout and design for marketing communications. Students work on the development of creative concepts and the execution of ideas related to the Case Study.
- ADMC1001 Creative Thinking 1
- This is a wide-ranging course with projects that take students outside the box, learning to employ divergent thinking and express ideas differently. They have fun with experimental thinking and “make believe.” The development of creative concepts and the communication of those concepts in novel and interesting ways are of key importance. This course provides a fun, informative and very hands-on exploration of creative thinking.
- GNED General Education Elective
- General Education Courses
- First Year - Semester Two
- ADMC1003 Case Study 2
Students research marketing challenges faced by local and regional companies and the environment in which they do business. Students learn about objectives of advertising and marketing communications and the development of strategies. They begin to apply the principles and practices learned to reach consumers with effective advertising and marketing communications, considering both traditional and digital/social media and the part they play in the delivery of messages. These case studies continue to challenge students to work together and to develop team dynamic skills: exploring and learning, developing a basic strategic marketing communications plan, writing a report and presenting their work.
Prerequisite: ADMC 1000
Co-requisite: ADMC 1005
- ADMC1005 Creative Strategy Execution 2
Students practise skills that are applicable to the development and execution of creative marketing communications materials. Workshops and lectures provide continued exposure to digital graphics, copywriting, and layout and design techniques for marketing communications, and there is an expectation of continued self-directed study in these areas. Students work both individually and as a team, creating concepts related to marketing communications plans developed within the Case Study. They develop objectives and strategies for communications, working within the framework of creative briefs to execute creative marketing communications.
Prerequisite: ADMC 1002
Co-requisite: ADMC 1003
- ADMC1004 Creative Thinking 2
- This wide-ranging Creative Thinking course continues each semester, offering projects that challenge students to think in new ways. Students carry on with more challenging activities that push them to see things in new ways and express ideas differently. They continue to enjoy experimental thinking and “make believe” exercises, and learn the concepts of design thinking. The development of creative concepts and the communication of those concepts are of key importance. This course provides a fun, informative and very hands-on exploration of creative thinking.
- GNED General Education Elective
- General Education Courses
- Second Year - Semester Three
- ADMC2000 Case Study 3
Students research marketing challenges faced by regional and national companies, and the social, economic and marketing environment in which they do business. These studies include a substantial focus on consumer behaviour: consumer needs, wants and desires; consumer attitudes and perceptions; and consumer values and beliefs. Students delve into market segmentation and develop consumer profiles and sketches. They also study the importance of brand images, and the manner in which marketing communications contribute to their development. They go on to identify objectives of advertising and marketing communications, develop comprehensive marketing communications plans, and write creative briefs that would ultimately guide the development of creative material. These case studies continue to challenge students to work together and develop team-dynamic skills: exploring the industry, applying principles learned, writing a comprehensive report and presenting their work.
Prerequisite: ADMC 1003
- ADMC2002 Creative Strategy Execution 3
Students work both individually and in teams to add to their knowledge and understanding, and practise skills that are applicable to the development and execution of creative marketing communications materials that are clearly part of a cohesive campaign. There is an expectation of continued self-directed study in the areas of digital graphics, copywriting, and layout and design techniques for marketing communications, in addition to the workshops and lectures provided. Throughout, there is a growing emphasis on multi-faceted creative campaigns involving various traditional, digital and social media vehicles.
Prerequisite: ADMC 1005
- ADMC2001 Creative Thinking 3
- The very hands-on Creative Thinking course continues into second year, offering fun and challenging projects that take the student outside the confines of traditional problem solving. Lateral thinking, free association, brainstorming, design thinking and experimentation all come into play as students challenge themselves to develop ideas that go beyond the ordinary. A key addition to the course this semester is in students creating/developing their own challenges for themselves and each other.
- GNED General Education Elective
- General Education Courses
- Second Year - Semester Four
- ADMC2003 Case Study 4
The fourth-semester Case Study course continues to focus on Canadian brands and companies. Case studies range from small focused advertising campaigns to large integrated marketing communications campaigns. Different cases are selected from brands, not-for profit institutions, service-branded companies, packaged goods companies, spirit (alcohol) brands, health-related brands, cultural brands, sports brands and entertainment companies. Case studies are selected based on the new or different learning experience they can offer students. Students work in an increasingly autonomous manner through a series of sessions with program faculty to progress through the development of each case in a professional manner. This course continues to challenge students to work together and critically apply the knowledge and skills developed in previous courses.
Prerequisite: ADMC 2000
Co-requisite: ADMC 2005
- ADMC2005 Creative Strategy Execution 4
Students apply their knowledge, understanding and skills to the execution of creative marketing communications materials. Students work on the development of creative concepts and the execution of ideas related to the team’s Case Study. They demonstrate understanding of consumer insights, develop communications objectives and strategies, and work within the framework provided by creative briefs to generate, defend and execute creative ideas, covering a complete marketing communications campaign.
Prerequisite: ADMC 2002
Co-requisite: ADMC 2003
- ADMC2004 Creative Thinking 4
- The development of creative concepts and the communication of those concepts are of key importance to advertising/marketing communicators. This course continues to provide a fun and very hands-on exploration of creative thinking. This final Creative Thinking course continues to offer challenging activities that take the student outside the box, preparing them for the rigours ahead in a very creative industry in which they must continuously meet new objectives and solve problems in novel, interesting and memorable ways.
*Courses subject to change.
Turn your diploma into a degree
Many universities across Canada and abroad will provide credit recognition for your diploma studies at Loyalist. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually. Contact your university of choice to make individual arrangements.
- Algoma University – B.A.; B.B.A.; B.Sc.; Bach. Computer Science
- Athabasca University – Bachelor of Professional Arts in Communication Studies
- Brock University – various*
- Conestoga College – Bachelor of Public Relations
- Davenport University – B.B.A./M.B.A. Strategic Management; B.A. Marketing
- Humber College – Bachelor of Creative Advertising
- Lakehead University – various*
- Laurentian University – various*
- Laurier Brantford – any honours program
- Nipissing University – various*
- Royal Roads University – B.A. Professional Communication
- Seneca College – Bach. Interdisciplinary Studies
- Ontario Tech University – B.A. Adult Education and Digital Technology
- University of Waterloo – various*
- Wilfrid Laurier University – various*
- York University – various*
*Various potential degree pathways. Please confirm details with the receiving institution.
Post-grad at Loyalist
Specialize in just two additional semesters to earn a post-graduate certificate in:
- Public Relations – Event Management
- Project Management
How much will it cost?
Approximate costs (2020 – 21)
- Domestic Tuition: $2,722.08
- Full-Time Ancillary Fees:* $1,462.43
- Total: $4,184.43
Additional costs, such as supplies, travel and parking, may be incurred during workplace visits, etc.
*Please visit the Tuition and Fees web page for a list of the many services, activities and items included within the ancillary fees, and the related policies.
Bursaries and financial assistance
Loyalist has a number of scholarships, bursaries and academic awards available to students. Our Financial Aid Office can help you explore your options, or assist you with a student loan.
Required academic preparation
- OSSD/OSSGD or equivalent with courses at the general, advanced, (C), (U) or (M) level, and
- Grade 12 English (C) level or equivalent
Recommended academic preparation
- Communications Technology
Prior learning assessment and recognition
Applicants with work experiences or other types of non-credentialed learning may be eligible for credits at Loyalist. Graded credits (as opposed to exemptions) are granted. Click here for more information about our assessment and credit challenge process.
Click here for information about how to apply, international student fees and more.
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