Public Relations – Event Management

Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next you could be pitching a story, staging a news conference, organizing an event or managing crisis communications.

Testimonials

• “

  "All the things that I learned and loved at Loyalist have been rolled into one great job in Tyendinaga. I’m using my rec and leisure, accounting and public relations skills. It’s funny because sometimes I wondered how I would use all the things that I was learning in class. Now I am definitely using them in my career. I realize how one program built upon the other, enabling me to gain the skills I needed for this position."

  Mandi Buma
  

  • Recreation and Leisure Services 2008, Accounting 2009
  • Public Relations 2010
  • Recreation Coordinator, Tyendinaga Township

  

• “

  "A year ago I was in full panic mode. I had just graduated from university, but didn’t have anything close to resembling a job opportunity in my field of study. One year later I have landed a job at a great company—a direct result of the Public Relations program at Loyalist."

  Justin Reis
  

  • Public Relations 2013
  • Research Associate, Ipsos Canada

  

• “

  "As an Account Coordinator, I am responsible for media monitoring, event management, crafting media lists, research and many unexpected tasks on a frequent basis. I have gotten to work on several great client accounts, from major health care and pharmaceutical companies to household names like Nestle Canada, Shoppers Drug Mart and the Heart & Stroke Foundation. "

  Alexander Smith
  

  • Public Relations 2013
  • Account Coordinator, Environics Communications

  

• “

  "I knew that my undergrad degree alone would not get me far in the competitive field of international development; at Loyalist we applied that theory to hands-on, practical skills. Now I’m responsible for helping to provide compelling Canada-wide communications, so employees are more effectively informed and engaged to accomplish World Vision Canada’s goals, objectives and mission. I couldn’t be happier about where I am in my career and the opportunities I’ve been given to grow."

  Alex Sancton
  

  • Public Relations 2008
  • Manager, Strategy and Internal Communications, World Vision Canada

  

• “

  "Loyalist prides itself on being an integral part of its students' graduate and career success. With a substantial list of university transfer agreements and financial support, the opportunities at Loyalist are boundless, which is what attracted me to make the move from Halifax. "

  Ryan Dickison
  

  • Sports Journalism 2012
  • Public Relations 2013
  • Online Operations Coordinator, Basketball Nova Scotia

  

• “

  "The Loyalist College Public Relations program built the foundation for my success as a large-scale event manager. This program teaches you how to create relationships, produce and execute marketing strategies and build tactical events from the ground up. The small class sizes, knowledgeable professors and hands-on experience through placements were all key factors in bringing my career dreams to fruition."

  Christine Richard
  

  • Public Relations, 2008
  • Alumni Relations Officer, Brock University

  

• “

  "Loyalist PR gave me a well-rounded set of skills that benefit me on a daily basis. The program prepared me for writing for many different platforms and audiences. I also gained valuable skills in problem solving and event planning that have been very useful in my current position."

  Katrina White
  

  • Public Relations 2014
  • Account Coordinator, Aerial Communications

  

• “

  "I use what I learned in the Public Relations program in my job every day. I took away tangible skills and practical experience in planning and executing events that were the building blocks for my career development."

  Stacey Wickens
  

  • Public Relations, 2012
  • Event Coordination Manager, The Lavin Agency (Toronto)

  

• Credential

  • One-year Ontario College Graduate Certificate

• Start Date

  September entry

• Location
  • Belleville campus